DAIWA design and manufacturing excellence will continue to exceed expectations, setting the industry benchmark that others seek to match.
DAIWA founder Yoshio Matsui an avid angler with a vision; create the finest quality fishing tackle available.
His philosophy became reality and DAIWA was established. He passionately believed that the combination of design, innovation and high quality craftsmanship would establish the name DAIWA as offering the very best in fishing tackle.
Today millions of anglers worldwide enjoy fishing with DAIWA. Many have realized their angling dreams courtesy of the design principles, innovation and quality instilled in all things DAIWA by Yoshio Matsu.
DAIWA's strong history of innovation has reshaped the face of today's fishing tackle and is the foundation from which we will continue with renewed vigor. DAIWA's innovation will continue to produce world-class tackle that will change the function and style of tackle in the future. The impact of DAIWA's innovation can be seen in virtually any fishing tackle made today.
With our new desire to exeed expectations, DAIWA is proud to announce its new look; a new logo, brand mark and slogan.
DAIWA recognizes the communities' growing concern for the environment and healthy living. We encourage interaction with nature in sustainable ways so that our children can experience what we have today. So many of us have fond memories of fishing as youngsters and it is vital we provide the next generation the same opportunity.
DAIWA - Feel Ailve.
Since its foundation in 1973 Cormoran has been developing from a newcomer with innovative ideas into market leader in Germany.
Cormoran has been presenting substantial news in the last few years.
Innovations in the field of rods and reels
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In 1973 Cormoran completely replaced the traditional wire and metal guides in Europe within one year by introducing Fuji guides. The rod brand “BLACK STAR”, the first telescopic rod with short pieces in black colour and equipped with the great Fuji guides, was introduced.
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The next pioneering step was the introduction of the first carbon rod program named KUNNAN. This was the start into a new era of building rods.
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“ROTARY”. The first free spool reel worldwide. The “ROTARY” concept was the base for the first bite indicator reel with integrated electronic bite indicator. “CORMORAN ELBAS - a classic still today.
Innovations in hooks
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CGS - chemically sharpened point. A new revolution made by Cormoran. This hooks, made of High Carbon Steel, received an ultra-sharp needle point due to a new special method.
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CGS technology enabled us to establish completely new hook designs - target fish hooks that are well known by everybody today.
New marketing and products
Motivated by the prohibition of living baits Cormoran brought a lure program to the market themed “the bait is dead, long live the lure”. This lure program was copied from nature and guarantees - even improves - the success of spin fishing under the brand “CORA Z” till today.
Overall representation of the brand Cormoran
Not only the area of product marketing but also trade marketing has influenced the development of Cormoran. It has always been our target to create a win-win situation. Enthusing trade and end consumers is our aim!
Focussing on international markets
Cormoran is present in nearly all European countries - this reflects by the corporate structure. Own distribution structures and subsidiaries show our demand representing and enforcing the brand Cormoran. We advanced the foundation of the European association EFFTA and the European trade fair EFFTEX.
TICA is the company's identification of gold by the combination of four letters, each representing a business philosophy of the English word prefix.
Of gold (EVER WINNER) identification of the "TICA" on behalf of the meaning of philosophy:
T: TEAMWORK unity and cooperation
Dramatic changes in the competitive environment, only to do their own internal management of vertical integration, horizontal communication in close, and the full integration and use of effective use of resources to play organized the best results.
I: INNOVATION new breakthrough
Continuous innovation and breakthrough, the law of business continuity, inspired the potential is certainly innovative and self-existence value is the power source, so that it can stabilize quality, and create competitive.
C: CHANGE courage to change
The survival of enterprises is constantly out of date and self-view real-time change, change is not weakened, is the improvement of combat capability, the courage to face the challenges of change, can not shake until established in the market.
A: ASPIRATION Macro Vision
Competitive market, will it take for the thinking, the overall macro in order to formulate effective strategies, step by step, rules, steadfast, diligent hard work, to the progressive realization of ambitions.
One of the worlds leading hook producer. Well known worldwide for it's quality and excelence.
Yo Zuri; najprodavanije varalice na svijetu! Yo Zuri konstantno radi na unapređivanju svojih proizvoda i tako uvijek ostaje korak ispred ostalih. Ova tvrtka od varalica je napravila nemoguće. Svaka varalica je dotjerana do samog savršenstva. Također Yo Zuri je ponosni vlasnik i izumitelj jedine varalice na svijetu koja mijenja boju..Sashimi voblera.
Climax je brand jednog od največih europskih proizvođača monofila. Široka paleta proizvoda vrhunske kvalitete sa pristupačnim cijenama. Climax prozvodi gotovo sve: monofile za slatku vodu, monofile za more, fluorocarbone, upredenice, upredenice i gotove predveze za šaranski ribolov, alate.
Brand sa dugogodišnjom tradicijom u izradi štapova. Nastao je iz industrije koja je proizvodila jedra i jarbole za brodove. Sportex je specijalist za vlakna, a o tome govori i kvaliteta i izdržljivost njegovih štapova.
Engleski proizvođač mamaca za šaranski ribolov. Sve sirovine za izradu ovih prestižnih mamaca su birane. Večina sirovina potječe iz Japana. Šaranolovcima jako poznat brand. Mamac za lov šarana broj 1#!
Salmo je poljski proizvođač varalica. Sve varalice napravljene su od balze. Za izradu Salmo varalica koriste se samo najkvalitetnije boje i naravno što je danas prava rijetkost pravo drvo. Salmo varalice poznate su i prihvaćene os strane ribolovaca širom Hrvatske.
Japanski proizvođač plastičnih kutija za pribor. Gotovo sve Meiho kutije su patentirane i pravo su remek dijelo. Potražite Meiho kutije u trgovinama. Sve kutije napravljene su od najkvalitetnije plastike, neke su gotovo neslomljive, a svaka kutija osigurana je od izvrtanja pribora.
Jeftinije kutije za pribor talijanskog proizvođača. Kutije za svačiji džep koje kvalitetom i funkcionalnošću nimalo ne odskaću od oslaih proizvođača.
Svim ribolovcima je poznato da je danas teško naći kvalitetan plovak. Stim problemom najčešće se susreću takmičari. Poljska firma Expert proizvodi upravo plovke vrhunske izrade i kvalitete. Svi plovci su od balze i savršeno obrađeni. Boja na njima je trajna kao i forma plovka.
Solano je proizvođač sunčanih naočala. Leće na Solano sunčanim naočalama proizvode se u Americi i vrhunske su kvalitete. Sve Solano naočale polarizacijske su i pomaži Vam da riješite problem s odbljeskom vode.
Engleski proizvođač svih vrsta upredenica za šaranski ribolov. Snake Bait, Snake Skin, Super Nova samo su neke od poznatih upredenica ovog engleskog proizvođača.
Sve čega ste se mogli sjetiti da Vam treba za ribolov na moru ili slatkoj vodi; sistemi, predvezi, kopče, perle...
Sve vrste olova za šaranski ribolov + šaranski sistemi. Sva olova plastificirana su i u bojama kako bi bila manje vidljiva u vodi.
Američki proizvođač monofila i sajli za sve vrste ribolova. Posebno poznat u opremi za Big Game ribolov.
